McLuhans Hot and Cold Media

Johanse203's picture

Media shapes the world we live in everyday. We may not notice it but whenever we watch an add or a show we subconciously are programmed to follow these things and as time goes on and we start to see more of it the more it will start to occupy our thoughts. At one point in time, our living rooms were where we went to do things such as spend time with the family and discuss our day. Now however, it is almost the opposite. We use our living rooms to relax and watch television and dont communicate nearly as often. This is because over the last 50 years or so, technology has become a hot medium and has altered the way not only how we see our living rooms, but how we see the world. Media changes things, it effects the norm. When something becomes popular among the media it now becomes the new normal; making it a hot medium. When something that was normal get replaced by something new; it becomes a cold medium. We may not realize it, but they way we live our lives from the food we eat, to the clothes we wear, to the cars we drive are all depicted by the media networks that society follows and popularizes.

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